Social Media Management

While 80% of companies with a social media presence believe they offer “exceptional social media customer service,” 92% of customers disagree.

Clearly, social media management is more difficult than it seems. That’s why you need an expert. In this article, we’ll discuss the two big reasons why companies connect with customers via social media.

Social Media Management is the New Customer Service

Before the rise of social media, people had to call a customer service line to get the help they needed. Some companies still require you to call them, and some customers still prefer this mode of communication.

Social media accounts provide a popular alternative customer service hub, especially if you’re targeting Millennials or Generation Z. This is great for customers, who are more comfortable expressing their feelings over social media. It’s good for companies, too, since it allows them to easily keep track of how their customer service team is responding to individual complaints.

And if you don’t have a social media presence? People will still be able to complain about you online; you just won’t have the ability to respond.

Social Media Management Lets You Capture Your Customer’s Attention

Of course, social media management involves more than simply responding to negative complaints. It also gives you the chance to have some fun and get potential customers interested in your product.

You’ve probably seen news stories to this effect. Fast food, in particular, has become a hot rod for this sort of marketing. When Wendy’s cracks a joke on Twitter, it gets retweeted hundreds (if not thousands) of times.

Then there’s the recent craze surrounding Popeye’s chicken sandwiches. It all started because Popeye’s made fun of Chick-Fil-A on Twitter.

Social media management is great for Public Relations, since it allows you to have a one-on-one relationship with customers. But it’s also a great way of getting news organizations to talk about your company and link back to your site, which is great for SEO (Search Engine Optimization).

Need Social Media Management in Baltimore, Maryland?

Whitty Marketing Solutions can help you connect with your customers. Call us at (443) 847-6769 and contact us online to get a free social media management quote today!

Digital Marketing in Maryland

Why Digital Marketing in Maryland Matters

Every year, 85% of consumers search for a local business online. 

72% of consumers see a friend’s recommendation and an online review as being equally trustworthy.

To put it simply? No matter what business you’re running, you’re running an online business.

What do you do, then, if you’re not familiar with digital marketing? Do you let all the other online business in Maryland take your customers?

No. You find a Maryland SEO company you can trust.

Marketing is categorized in a variety of different ways, but most methods fall under one of two umbrellas: SEO and PPC. In this article, we’ll discuss the SEO strategies available to Maryland businesses.

What a Maryland SEO Company Does

The goal of digital marketing in Maryland is to help you rank on a Search Engine Results Page (SERP). If, say, I type in the word “plumber,” the page will look something like this:

(Please note that I’m skipping over the PPC ads on the page, which we’ll discuss in another article.)

Local SEO in Maryland

The first section is referred to as the “Local Pack.” Essentially, it’s a map showing you the closest businesses that can help you with your query. Ranking well here requires making sure your address is uniform throughout your website.

As well, we want to submit to local directories. This confirms for Google that your business address is correct, and you are best positioned to serve a searcher’s needs.

Organic SEO in Maryland

After the Local Pack, we see what you typically think of as “search results” (blue text, followed by a small paragraph called a “meta description.”) In the digital marketing community, we call these “organic rankings.”

There are a lot of factors that affect your organic ranking. You want to make sure your website is designed properly, as this allows Google to read it properly. You want to have content on your website, since this is what Google’s reading. And it’s good to have a solid link strategy, as Google uses this signal when deciding how much to trust your website.

Whitty Marketing Solutions is the Maryland SEO Company You Need

Need a Maryland SEO company? You’ve come to the right place. At Whitty Marketing Solutions, we pride ourselves on helping clients rank well. Whatever digital marketing strategy you’re looking for, we can help your business climb the rankings.

Contact us online or call us at (443) 847-6769 to get a free estimate for your project.