Digital Marketing in Maryland

Why Digital Marketing in Maryland Matters

Every year, 85% of consumers search for a local business online. 

72% of consumers see a friend’s recommendation and an online review as being equally trustworthy.

To put it simply? No matter what business you’re running, you’re running an online business.

What do you do, then, if you’re not familiar with digital marketing? Do you let all the other online business in Maryland take your customers?

No. You find a Maryland SEO company you can trust.

Marketing is categorized in a variety of different ways, but most methods fall under one of two umbrellas: SEO and PPC. In this article, we’ll discuss the SEO strategies available to Maryland businesses.

What a Maryland SEO Company Does

The goal of digital marketing in Maryland is to help you rank on a Search Engine Results Page (SERP). If, say, I type in the word “plumber,” the page will look something like this:

(Please note that I’m skipping over the PPC ads on the page, which we’ll discuss in another article.)

Local SEO in Maryland

The first section is referred to as the “Local Pack.” Essentially, it’s a map showing you the closest businesses that can help you with your query. Ranking well here requires making sure your address is uniform throughout your website.

As well, we want to submit to local directories. This confirms for Google that your business address is correct, and you are best positioned to serve a searcher’s needs.

Organic SEO in Maryland

After the Local Pack, we see what you typically think of as “search results” (blue text, followed by a small paragraph called a “meta description.”) In the digital marketing community, we call these “organic rankings.”

There are a lot of factors that affect your organic ranking. You want to make sure your website is designed properly, as this allows Google to read it properly. You want to have content on your website, since this is what Google’s reading. And it’s good to have a solid link strategy, as Google uses this signal when deciding how much to trust your website.

Whitty Marketing Solutions is the Maryland SEO Company You Need

Need a Maryland SEO company? You’ve come to the right place. At Whitty Marketing Solutions, we pride ourselves on helping clients rank well. Whatever digital marketing strategy you’re looking for, we can help your business climb the rankings.

Contact us online or call us at (443) 847-6769 to get a free estimate for your project.

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